Tag: campaign
Post flood, Kerala campaigns to bring back tourists
September 4 (TravelAndy): The South Indian state of Kerala has started an intensive tourism promotion campaign ahead of the high season that begins in a few weeks, reports said.
Battered by devastating floods that saw several hundred people losing their lives, the Kerala tourism authorities are trying their best to convince tourists that the situation is safe for them to visit places such as Munnar, Alleppey and Wayanad.
“We are planning a national campaign to promote Kerala as a safe place to travel and stay. This is likely to be launched before or along with the four-day Kerala Travel Mart that begins in Kochi on September 27, World Tourism Day,” The Hindu quoted tourism director P. Bala Kiran as saying. Continue reading Post flood, Kerala campaigns to bring back tourists
Lithuania’s risqué tourism campaign
August 8 (TravelAndy): With Lithuania’s capital Vilnius being named by Lonely Planet as one of Europe’s top 10 destinations for 2018 and the risqué tourism campaign about to be launched on August 9, it is fairly safe to say the country will be looking at a jump in tourism revenue.
According to reports, the campaign’s tagline is “Nobody knows where it is, but when you find it – it’s amazing. Vilnius: the G-spot of Europe”. The poster features a woman with her eyes closed lying on a map of Europe and grabbing Lithuania.
The campaign, not surprisingly, has generated some amount of criticism, especially with it being launched weeks before the Pope’s visit to the region. Continue reading Lithuania’s risqué tourism campaign
UK campaign targets domestic tourists
September 9 (TravelAndy): A UK-wide tourism campaign is launching to inspire young people from Great Britain and Northern Ireland to take a holiday at home.
Statistics show that 16-to-34 year olds took almost 1.4 million fewer holidays at home last year compared to a decade ago.
VisitEngland’s £2.5 million ‘Join the World – Discover the UK’ digital and social media campaign, launching on Monday 11 September, is targeting this ‘lost generation’ using overseas social media influencers and travellers to showcase to their peers the amazing moments and experiences that can only be had on a holiday at home in the UK. Continue reading UK campaign targets domestic tourists
Vietjet offers tickets from USD0
August 9 (TravelAndy): Vietnam-based Vietjet has launched a five-day promotion offering 200,000 super-promotional tickets priced from USD0, excluding fees and taxes.
This campaign is on and will continue till August 13.
The promotion is applicable on all of Vietjet’s international routes from Ho Chi Minh City, Hanoi, Da Nang and Hai Phong (Vietnam) to Seoul, Busan (South Korea); Hong Kong; Kaohsiung, Taipei, Tainan, Taichung (Taiwan); Singapore; Bangkok (Thailand); Kuala Lumpur (Malaysia); Yangon (Myanmar); Siem Reap (Cambodia) for travels within September 1, 2017 to May 31, 2018. Continue reading Vietjet offers tickets from USD0