August 22 (TravelAndy): Vilnius starts the autumn season with the two-day Loft Fest rom September 7.
This festival of electronic and rock music is the only city festival in the Baltic States, so you do not have to take a tent. It is likely that you will not sleep for the two days! [ALSO READ: Lithuania’s risqué tourism campaign]
The main stage performances will be by the most famous Lithuanian and foreign music stars, such as electroclash starter DJ Hell, who created music for fashion shows, films and exhibitions. Continue reading Two-day electronic & rock music fest at Vilnius
August 10 (TravelAndy): The Lithuanian capital of Vilnius launched a risqué tourism campaign a day ago that had triggered a controversy even before its launch with a poster featuring a woman with her eyes closed lying on a map of Europe and grabbing Lithuania.
“Nobody knows where it is, but when you find it – it’s amazing. Vilnius: the G-spot of Europe”. That is the campaign wording.
“What’s so cool about choosing Vilnius as your next travel destination? Well, first of all, most people can’t even point Lithuania or Vilnius out on a map, which is already a great reason for it to appear on any adventurous traveller’s bucket list. Lonely Planet recently called it a hidden gem of Europe, but we chose to call it a hidden pleasure,” says the campaign website that went live on Thursday. Continue reading Those outraged show Vilnius campaign works: Ad co-creator
August 8 (TravelAndy): With Lithuania’s capital Vilnius being named by Lonely Planet as one of Europe’s top 10 destinations for 2018 and the risqué tourism campaign about to be launched on August 9, it is fairly safe to say the country will be looking at a jump in tourism revenue.
According to reports, the campaign’s tagline is “Nobody knows where it is, but when you find it – it’s amazing. Vilnius: the G-spot of Europe”. The poster features a woman with her eyes closed lying on a map of Europe and grabbing Lithuania.
The campaign, not surprisingly, has generated some amount of criticism, especially with it being launched weeks before the Pope’s visit to the region. Continue reading Lithuania’s risqué tourism campaign