August 10 (TravelAndy): The Lithuanian capital of Vilnius launched a risqué tourism campaign a day ago that had triggered a controversy even before its launch with a poster featuring a woman with her eyes closed lying on a map of Europe and grabbing Lithuania.
“Nobody knows where it is, but when you find it – it’s amazing. Vilnius: the G-spot of Europe”. That is the campaign wording.
“What’s so cool about choosing Vilnius as your next travel destination? Well, first of all, most people can’t even point Lithuania or Vilnius out on a map, which is already a great reason for it to appear on any adventurous traveller’s bucket list. Lonely Planet recently called it a hidden gem of Europe, but we chose to call it a hidden pleasure,” says the campaign website that went live on Thursday. Continue reading Those outraged show Vilnius campaign works: Ad co-creator
August 8 (TravelAndy): With Lithuania’s capital Vilnius being named by Lonely Planet as one of Europe’s top 10 destinations for 2018 and the risqué tourism campaign about to be launched on August 9, it is fairly safe to say the country will be looking at a jump in tourism revenue.
According to reports, the campaign’s tagline is “Nobody knows where it is, but when you find it – it’s amazing. Vilnius: the G-spot of Europe”. The poster features a woman with her eyes closed lying on a map of Europe and grabbing Lithuania.
The campaign, not surprisingly, has generated some amount of criticism, especially with it being launched weeks before the Pope’s visit to the region. Continue reading Lithuania’s risqué tourism campaign