Western Australia eyes Indian tourists through MasterChef

Perth (TAN): Western Australia is set to promote itself as a tourism destination on top-rating cooking TV show MasterChef Australia. The state government is especially excited about the exposure they will get in India through the show.

Optus Stadium, Perth, the Swan Valley, Margaret River and Rottnest Island will feature in the show, a government statement said.

Western Australia’s tourism minister Paul Papalia said a major reason why they were excited about this partnership was the show’s popularity in India, a “key tourism target market for WA”. 

“MasterChef Australia is one of the most popular overseas shows in India,” he said.

“India is the fastest growing aviation market in the world and the McGowan Government (of WA) is very focused on attracting an airline to fly direct from India to Perth,” he said. “Raising awareness of WA in India will grow visitor numbers and assist the case for a direct flight.”

The episodes featuring Western Australia are scheduled to be broadcast in July.

As part of the state government’s partnership with MasterChef, the show will promote local food, drinks and destinations.