Tag: Britain
UK campaign targets domestic tourists
September 9 (TravelAndy): A UK-wide tourism campaign is launching to inspire young people from Great Britain and Northern Ireland to take a holiday at home.
Statistics show that 16-to-34 year olds took almost 1.4 million fewer holidays at home last year compared to a decade ago.
VisitEngland’s £2.5 million ‘Join the World – Discover the UK’ digital and social media campaign, launching on Monday 11 September, is targeting this ‘lost generation’ using overseas social media influencers and travellers to showcase to their peers the amazing moments and experiences that can only be had on a holiday at home in the UK. Continue reading UK campaign targets domestic tourists